Canon Adds New Models to PowerShot Series

Canon Extends PowerShot Digital Camera Line-up With Two New Feature Rich Models

Canon’s New PowerShot A550 and PowerShot A460 Cameras Offer Consumers A Great Shot Every Time In A Fun And Simple Package

Singapore – Focused on consumers looking for a functional yet powerful compact camera, Canon announces the introduction of two PowerShot A-series compact digital cameras – PowerShot A550 and PowerShot A460 - that combine fun, functionality with high-resolution and high quality photography; all in a compact form that fits comfortably into the hand. These new models are feature-packed and are the perfect upgrade for users of existing entry-level cameras. They also provide a smooth transition for first-time digital camera users.

“The new Canon PowerShot cameras will deliver exceptional value to consumers,” explains Andrew Koh, Director and General Manager of the Consumer Imaging and Information Division at Canon Singapore. “They continue Canon’s long standing tradition of providing users with imaging excellence; giving them the opportunity to capture all of life’s special moments.”

The DIGIC difference
The cameras feature Canon’s proprietary DIGIC II imaging processor for crisp, vibrant images, responsive performance and lower power consumption. The DIGIC II processor combines the roles of imaging processing and camera function control into one chip, resulting in faster display and write times for each image and lower power consumption, which extends battery life.

Get it right the first time
Both the PowerShot A550 and A460 digital cameras empower customers, enabling them to get the best out of their photographic endeavors. The cameras come with Canon’s AiAF “smart” auto focus system with Canon’s iSAPS intelligent scene analysis algorithm to determine optimum settings for focusing, exposure and white balance. Users can also select a wide range of shooting modes all at the touch of a single dial. These shooting modes include Full Auto, Auto with manual adjustment of exposure compensation and white balance, Portrait, Night snapshot, Kids and Pets and other special scene modes.

Both models are also able to record movies with sound of up to 1GB or 1 hour, making them perfect for capturing memories in motion with point and shoot simplicity.

Direct print
Both cameras come with a Print/Share button that accelerates direct printing to compatible Canon and PictBridge enabled printers and one-touch image transfer to computers for uploading to the Internet, or as email attachments. Users just need to connect their camera to a compact photo printer, press the Print/Share button and wait for the photos to be printed. Canon’s digital cameras are also PictBridge compatible. They work with PictBridge enabled printers and offer excellent image quality and ease-of-use such as uploading onto the Internet or as email attachments.

PowerShot A550
The PowerShot A550 digital camera sports a high resolution 7.1 megapixel CCD sensor with a 2-inch LCD screen and a high quality 4x optical zoom lens, along with a 9 point AiAF auto focusing system to ensure that images are clearer and sharper. In addition, the camera includes an AUTO Hi ISO function to assist users in taking pictures by automatically adjusting to the most suitable ISO setting for the situation. The camera also effectively utilises a high resolution CCD sensor that enables active use of the digital zoom range without compromising image quality, as well as a Digital Tele-Converter function that shifts the angle of the view toward the telephoto end by extracting and digitally enlarging the centre portion of the captured image.

The camera retains many hallmark A-series features, including an optical view finder and a comfortable handgrip, making handling it easy and comfortable while providing yet another option for viewing the subject and saving battery power while shooting.

PowerShot A460
Like its A430 predecessor, the A460 combines fashion and function, offering a sleek, eye-catching body design and go-anywhere portability. Canon’s PowerShot A460 features a 5.0 megapixel resolution with a 4x optical zoom lens and a 2-inch LCD screen.

The camera comes in three vibrant and attractive colours – Gracious Silver, Lapis Blue and Vin Rouge and boasts a number of advanced capture and playback features, including a newly added slide show that gives users a choice of three special effects for image playback on television. A super macro setting allows users to shot from as close as 1cm from the subject and eight special scene modes. Additional features include an optical viewfinder and compatibility with MMC, SD and SDHC memory cards.

Pricing and availability
The Canon PowerShot A550 and A460 are now available at Canon authorized dealers at a recommended retail price of SG$369 and SG$279 respectively.

Source