Nokia Jumps into Mobile Advertising

Handset maker Nokia is entering the mobile advertising space with the addition of two services: the Nokia Ad Service and the Nokia Advertising Connector.
The Nokia Ad Service will plan and execute mobile-ad campaigns, working with hundreds of handsets worldwide, not just Nokia's, Ad Age quotes Nokia's Matthew Snyder, head of media-business development for Nokia's Multimedia Advertising Business Program, as saying.
Included in the campaigns will be interactive banner ads, ads in mobile applications and ads in mobile videos. The Nokia Ad Service is expected to launch in Paris later this spring and globally in the second half of this year.
The company's other offering, Nokia Advertising Connector, will also launch later this year, providing a platform where media companies, internet companies and others with established ad-sales teams can sell ads.

(source: http://www.marketingvox.com/archives/2007/03/13/nokia-jumps-into-mobile-advertising/ )